Flair Bartending

Ours is a business of subtleties and intangibles, where small things often make a huge difference. After all, we tend to stock the same products on our back bars and carry the same styles of glassware behind the bar. So what differentiates your operation from those on either side of you?

Before you answer, ask yourself what most people are looking for from a bar, lounge, or club. It’s connectivity, the pervasive sense of belonging and being at ease in a place.

Ultimately guests are looking for a place with which to identify, a place they can call their own. That connection is accelerated by dousing their experience with panache. In this context, panache is an unexpected spark of electricity that turns an ordinary night out into something extraordinary. It’s what gets people talking about your place the next day around the water cooler.

Like an untapped reservoir of excitement flair bartending is a time proven means of wowing guests, building repeat business and driving sales to new heights.

If by flair bartending you are thinking about the time consuming, liquor wasting circus routines featured in the film Cocktail, well, forget it. Those kinds of side show performances best belong at sponsored events and competitions, not behind working bars. No, by flair bartending, I’m talking about the ability to flip bottles, toss a mixing set now and again, and conclusively demonstrate to the clientele a complete mastery of all things behind the bar.

Flair bartending,It’s the ability to create and serve drinks in a stylish and interesting way. Working flair doesn’t have to be complicated, or risky to look good, It involves tossing, spinning, flipping of glasses, bottles, shaker tins, garnishes, straws, napkins, strainers, ice and ice scoops, that sort of thing.

A good flair bartender should be able to do something cool and captivating with every object behind the bar.

We work in a competitive market where success is always determined by the consumer. They
vote with their dollars and today they’re spending their time and money at places that give them the best all-around experience. If you’re looking to hedge your chances of success, consider arming yourself with a dynamic new set of skills.

Working flair is easily learned and has an immediate impact. Do it before those competitors on either side of you catch wind of it.