
Rapid growth of French consumption
An advertising poster for Absinthe BeuclerAbsinthe’s popularity grew steadily through the 1840s, when absinthe was given to French troops as a malaria treatment. When the troops returned home, they brought their taste for absinthe with them. It became so popular in bars, bistros, cafés, and cabarets that, by the 1860s, the hour of 5 p.m. was called l’heure verte ("the green hour"). Absinthe was favoured by all social classes, from the wealthy bourgeoisie to poor artists and ordinary working-class people. By the 1880s, mass production had caused the price of absinthe to drop sharply. By 1910, the French were drinking 36 million litres of absinthe per year (compared to their consumption of almost 5 billion litres of wine).
Absinthe has been popular outside of France, including in Spain, New Orleans and the Czech Republic. Absinthe was never banned in Spain or Portugal, and its production and consumption has never ceased. During the early 20th century it gained a temporary spike in popularity corresponding with the French influenced Art Nouveau and Modernism aesthetic movements.
New Orleans also has a historical connection to absinthe consumption. The city has a prominent landmark called the Old Absinthe House, located on Bourbon Street. Originally called the Absinthe Room, it was opened in 1874 by a Catalan bartender named Cayetano Ferrer. The building was frequented by many famous people, including Mark Twain, Oscar Wilde, Franklin Roosevelt, Aleister Crowley and Frank Sinatra.
Absinthe has been consumed in the Czech Republic (then part of Austria–Hungary) since at least 1888, notably by Czech artists, some of whom had an affinity for Paris, frequenting Prague’s famous Cafe Slavia. Its wider appeal in Bohemia itself is uncertain, though it was sold in and around Prague. There is evidence that at least one local liquor distillery in Bohemia was making absinthe at the turn of the 20th century

Traditionally, absinthe is prepared by placing a sugar cube on top of a specially designed slotted spoon and then placing the spoon on the glass which has been filled with a shot of absinthe. Ice-cold water is then poured or dripped over the sugar cube so that the water is slowly and evenly displaced into the absinthe, typically 1 part absinthe and 3 to 5 parts water. During this process, components not soluble in water (mainly those from anise, fennel, and star anise) come out of solution and cloud the drink. The resulting milky opalescence is called the louche (Fr. "opaque" or "shady", IPA [luʃ]). Releasing these components allows herbal aromas and flavours to "blossom" or "bloom" and brings out subtleties originally over-powered by the anise. This is often referred to as "The French Method."
"The Bohemian Method" is an alternative that is popular primarily due to the use of fire. Like the French method, a sugar cube is placed on a slotted spoon over a glass containing one shot of absinthe. The difference is that the sugar is pre-soaked in alcohol, usually more absinthe, and then set ablaze. The flaming sugar cube is then dropped into the glass igniting the absinthe. Finally, a shot glass full of water is added to douse the flames. This method tends to produce a stronger drink than the French method. A variant of "The Bohemian Method" is to allow the fire to burn itself out. This variant, called "Cooking the Absinthe" or "Flaming Green Fairy," removes much but not all of the alcohol.Slow drip absinthe fountainOriginally a waiter would serve a dose of absinthe, ice water in a carafe, and sugar separately, and the drinker would prepare it to his preference.[44] With increased popularity, the absinthe fountain, a large jar of ice water on a base with spigots, came into use. It allowed a number of drinks to be prepared at once, and with a hands-free drip, patrons were able to socialize while louching a glass.
Although many bars served absinthe in standard glasses, a number of glasses were specifically made for absinthe. These had a dose line, bulge, or bubble in the lower portion denoting how much absinthe should be poured in. One "dose" of absinthe is around 1 ounce (30 ml), and most glasses used this as the standard, with some drinkers using as much as 1½ ounces (45 ml).
In addition to being drunk with water poured over sugar, absinthe was a common cocktail ingredient in both the United Kingdom and the United States, and continues to be a popular ingredient today. One of the most famous of these is Ernest Hemingway’s "Death in the Afternoon" cocktail, a concoction he contributed to a 1935 collection of celebrity recipes. His directions are as follows: "Pour one jigger absinthe into a Champagne glass. Add iced Champagne until it attains the proper opalescent milkiness. Drink three to five of these slowly."
Effects
Absinthe has been frequently and incorrectly described in modern times as being hallucinogenic. In the 1970s, a scientific paper mistakenly reported thujone was related to THC, the active chemical in cannabis. Ten years after his 19th century experiments with wormwood oil, Valentin Magnan studied 250 cases of alcoholism and claimed that those who drank absinthe were worse off than those drinking ordinary alcohol, and that they experienced rapid-onset hallucinations. Such accounts by absinthe opponents were embraced by its most famous users, many of whom were bohemian artists or writers.
Two famous painters who helped popularize the notion that absinthe had powerful psychoactive properties were Toulouse Lautrec and Vincent van Gogh. In one of the best known accounts of absinthe drinking, Oscar Wilde described the feeling of having tulips on his legs after leaving a bar. Today it is known that absinthe does not cause hallucinations. Thujone, the active chemical in absinthe, is a GABA antagonist; and while it can produce muscle spasms in large doses, there is no evidence that it causes hallucinations. It has been speculated that reports of hallucinogenic effects of absinthe may have been due to poisonous chemicals being added to cheaper versions of the drink in the 19th century, to give it a more vivid colour.
However, the debate over whether absinthe produces effects on the human mind additional to those of alcohol has not been conclusively resolved. The effects of absinthe have been described by some as mind opening. The most commonly reported experience is a "clear-headed" feeling of inebriation—a form of "lucid drunkenness". Chemist, historian and absinthe distiller Ted Breaux has claimed that the alleged secondary effects of absinthe may be caused by the fact that some of the herbal compounds in the drink act as stimulants, while others act as sedatives, creating an overall lucid effect of awakening. Long term effects of low absinthe consumption in humans remain unknown, although the herbs in absinthe have both painkilling and antiparasitic properties.
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